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Miller College of Business Ball State Business eNewsletter Jan. 2008

Immersive Learning with Vera Bradley

Pat Miller, president & co-founder of Vera Bradley, discusses the immersive learning program with MCOB Interim Dean Rod Davis and Assistant Professor Jennifer Bott.

The Miller College of Business partnered with the Vera Bradley Company—internationally recognized for its distinctive, high-quality, quilted cotton luggage, handbags, and accessories— to provide Ball State business students with an extraordinary immersive learning experience.

During the fall 2007 semester, three teams of students enrolled in Managing Behavior in Organizations and Principles of Marketing classes, applied marketing and management concepts and techniques through interactive team projects with the Fort Wayne, Indiana-based company. Mentored by Rod Davis, interim dean of the Miller College of Business, and Jennifer Bott, assistant professor in the Department of Marketing and Management, the students created plans for publicity, events, and media for the grand opening of three new Vera Bradley signature retail stores.

The students visited the Vera Bradley home office and distribution center, as well as an existing signature store in Carmel, Indiana, where company representatives discussed company culture, customer service, branding and marketing, and distribution strategies.  To present their final projects, the students traveled to Oakbrook, Illinois, the site of a recently opened signature store.  Each student team presented their plans to Vera Bradley President and Co-founder Pat Miller and Public Relations Coordinator Melissa Cordial. Look for more detail on immersive learning projects in the Miller College in the spring issue of the Ball State Business Magazine.

$1 Million Gift Funds Business Scholarships
The Miller College will use a $1 million gift to fund scholarships for freshmen students studying business.

The gift is from the estate of Michael Gregory Johnston, a 1989 Ball State graduate who died in 2007, and will help fund the Michael L. and Jacqueline J. Johnston Family Scholarship Fund. The fund was established in 1997 by Muncie residents, Michael L. and Jacqueline J. Johnston and their sons, Todd, a Florida resident, and Michael Gregory, who was known as Greg and was working in Minnesota at the time of his death. Each received degrees from Ball State.

"The Johnston family members have always been advocates for education and very involved with Ball State, lending their time and talents to help with student and alumni programs," said Rod Davis, interim dean of the business college. "We are grateful that the family decided to honor Greg in this way with a scholarship to be awarded to students who have the same passion for leadership and creativity that Greg exemplified."

Governor Appoints College of Businesses Alumnus
to Board of Trustees

Matt Momper, a 1983 Miller College of Business graduate, is president of Momper Insulation in Fort Wayne. He received a Distinguished Alumni Award from his alma mater in 2007 and currently serves on the board of directors for the Ball State University Foundation and the Northeast Indiana Ball State Alumni Chapter.

"I'm very proud to serve the great state of Indiana and Ball State as a member of the university's board of trustees," said Momper. "My relationship with Ball State goes back to 1979, and so I am very familiar with its continuing drive toward excellence through the creation of new programs addressing the needs of both the state and society. I'm also very excited at the prospect of being able to bring my skills as an experienced businessman to my service on the board and, I hope to help raise the university to the next rung on the ladder of success."

MCOB Hoosier Hysteria Alumni Outing
What better way to heat up a cold Indiana night than with basketball? Business alumni are invited to join the Ball State Miller College of Business Alumni Association on February 20, 2008, for a networking reception followed by the Pacer and Cleveland Cavalier game.  The Cavs feature all-star LeBron James. For more information please contact the Ball State Alumni Association

Dates to note:

January 28, 2008
Sales Career Fair

February 20, 2008
MCOB Alumni Reception and Pacer's Game

March 3 and 4, 2008
Dialogue Days

Note from the Dean
I hope your January is going well.  The new spring semester is underway here and Miller students seem to be regaining their groove.  Besides catching up with their friends about the holidays, classes and work, I hear students talking about spring break plans.  I think that helps them get through the Muncie winter.

I would love to hear from you.  Won’t you please tell us about your career/job, family and activities?  What or who do you remember most about your days in the Miller College?

Best wishes,
Rod

Rod Davis
Interim Dean
rdavis2@bsu.edu  (765) 285-8192

 


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© 2008 Miller College of Business. All rights reserved.
Miller College of Business, Ball State University, Muncie, Indiana 47306